Releases

posted on 05 March 2008 09:44

OAKDALE, Minn., March 4 /PRNewswire-FirstCall/ -- Imation Corp. (NYSE: IMN) today announced the expanded availability of its popular Memorex brand of consumer electronics, already available at the nation's largest retailers, through U.S. commercial distributors and online resellers.

Beginning in March, Imation's Memorex-branded consumer electronics -- including audio and video devices, digital picture frames, and LCD televisions -- will be available for the first time through commercial distribution channels. This additional route to market builds on Imation's marketing, distribution and technical expertise and reinforces Imation's ongoing transition to a brand and product management company.

"The lines between the consumer, prosumer and home office user have blurred as shoppers increasingly purchase electronics through a variety of channels, from brick and mortar to e-tail to office superstore," said Keith Schwartz, director, North America Sales and Marketing, Commercial Division of Imation Corp. "The breadth of products in our Memorex-brand consumer electronics portfolio that meet the needs of small businesses and home consumers makes the extension of the line through these new channels a natural evolutionary step that underscores our corporate strategy."

Initial commercial distribution partners for Memorex consumer electronics include leading technology and storage distributors Accutech, CDW, D&H Distributing Co., DBL Distributing, Dexon Digital Storage, and Ingram Micro, as well as several online resellers.

Memorex consumer electronics include MP3, CD and digital audio players; iPod speaker systems; boom boxes; clock radios and CD/AM-FM radios; set-top and portable DVD players; digital picture frames; and LCD televisions.

Memorex is one of the best known names in the U.S. consumer electronics industry. Memory makers and memory keepers turn to Memorex for simple and stylish products that capture, save and share precious moments in music, video and pictures. For additional information about Memorex brand consumer electronics, please visit http://www.memorexelectronics.com.

About Imation Corp.

Imation Corp. is the only company in the world solely focused on the development, manufacture and supply of removable data storage products spanning the four pillars of magnetic, optical, flash and removable hard disk storage. With more than 50 years of data storage leadership beginning with the development of the world's first computer tape, in 2006 Imation proudly marked its 10th anniversary as an independent company. In addition to the Imation brand, Imation Corp.'s global brand portfolio includes the Memorex brand, one of the most widely recognized names in the consumer electronics industry, famous for the slogan, "Is it live or is it Memorex?" Imation is also the exclusive licensee of the TDK Life on Record brand, one of the world's leading recording media brands. And as co-developer of Nickelodeon's Npower brand of consumer electronics, Imation helps empower kids of all ages to use the latest technology. Additional information about Imation and its brands is available at http://www.imation.com or by calling 1-888-466-3456.