Irreverence

posted on 15 May 2008 11:05

Next week EMC has its mega EMC World event in Las Vegas. So why is it announcing relative, well, trivia now?

Today we get a maintenance release of GDDR extending 3-site mainframe disaster recovery down to dual site setups. It's worthy of an announcement but why not wait until next week and get added EMC World razzmataz?

A day or so ago we got the announcement of new EMC Documentum products bringing XML technology into play. Worthy again but why not wait. Neither are exactly earth-shattering.

I reckon EMC is getting the dull stuf out of the way before EMC world where much is promised and these ordinary announcements would just get over-shadowed.

We've heard a rumour of deduplicating VTLs already. There's speculation that the Hulk/Maui web 2.0/cloud computing products (think XIV competition) will be announced too.

An EMC blogger is finding it hard to suppress his excitement. Here are recent blogs:-

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May 14, 2008

5

5 days until EMC World.

5 days until... ?

5 days until some folks are going to need smaller belts.

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May 13, 2008

6

6 days until EMC World.

6 days until ... ?

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May 12, 2008

7

7 days until EMC world.

7 days until...

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All this teasing and deck clearing better mean something. No anti-climaxes purleazze.

^{[Chris Mellor.]}