Irreverence

posted on 17 May 2008 10:21

EMC may be including Hulk and Maui, its web 2.0/cloud computing HW/SW combo, in its EMC Framework for Digital Media and revealing them at EMC World in Las Vegas next week.

The Birds of a Feather session for the Telecommunications, Media & Entertainment Community at EMC World is described thus:-

"EMC Framework for Digital Rich Media Storage
Tuesday, May 20, 2:30-3:30

The EMC Framework for Digital Media (EFDM) is a comprehensive reference architecture for rich media. EFDM is the platform upon which broadcasting, IPTV, Mobile , Rich Media Storage, Web Acceleration and Intelligent Ad Insertion is based. A major 2008 focus for TME, CMA, Smarts, and Business Edge, EFDM is the base platform for some of EMC's largest systems integrators EMC's rich media storage devices and software provide content creators, publishers, distributors, and Documentum users with the ability to address growing rich media storage, security and backup requirements at lower cost. EMC's rich media products, which include Mozy, Lifeline, and CLARiiON and Symmetrix provide open, non-proprietary storage and software for digital media users and applications of all sizes."

But..... but a web search revealed this:-

"Telecommunications, Media & Entertainment Community  
This just in... Telecommunications, Media & Entertainment Birds of a Feather officially added to this year's agenda.

Managing and securing rich content is an imperative if your company is to survive convergence. Across the value chain, managing content requires workflow automation, intra and inter-organizational collaboration, information classification, retention management, heterogeneous ingestion and distribution, archiving, security and more.

....

"Birds of a Feather
"The EMC Framework for Digital Media is a comprehensive reference architecture for rich media. EFDM is the platform upon which broadcasting, IPTV, Mobile, Rich Media Storage, Web Acceleration and Intelligent Ad Insertion is based. A major 2008 focus for TME, CMA, SMARTS, and Business Edge, EFDM is the base platform for some of EMC's largest systems integrators such as Accenture and EDS.

"EMC's rich media storage devices and software provide content creators, publishers, distributors, and Documentum users with the ability to address growing rich media storage, security and backup requirements at lower cost. EMC's rich media products, which include Mozy, Maui, Lifeline, Hulk and Clariion AX-150, provide open, non-proprietary storage and software for digital media users and applications of all sizes."

... Mozy, Maui, Lifeline, Hulk and Clarion AX-150....

This looks like a draft that was pulled and replaced with Symmetrix added and Hulk and Maui redacted.

^{[Chris Mellor.]}