Irreverence
Plasmon and baby food
posted on 12 August 2008 09:24
I though it was the unexpected acquisition of all time when I came across Plasmon as a brand belonging to HJ Heinz, you know, the ketchup and baked bean company.
Turns out its not an archiving product at all and it's just operational in Italy. Yes, Heinz has Plasmon bottled food for bambinos in Italy: Made from the best quality ingredients, Plasmon is the leading brand of Infant/Nutrition products in Italy. An all-natural upgrade to its product line including 100% fruit, with no artificial sweeteners or preservatives, and select lean meats has positioned Plasmon to cater to all Infant/Nutrition needs.
Isn't that sweet, but it's not a new diversification possibility for the Longmont, Co, and Cambridge, UK, archiving products firm. Baby food? I think not.
[Chris Mellor.]
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Plasmon and baby food